So how do our products come about? In this blog, we describe our development journey from the initial idea to a product that really proves itself in practice. Read on!

The first step: a question

Sometimes a customer asks: ‘Do you have anything for battery powered hedge trimmers? They’re less powerful, so the blade action needs to be extra smooth.’ Or: ‘We want to refuel in the field, but there’s no power source out there. What can we do?’ And sometimes, we come up with the idea ourselves because we’ve spotted the opportunity for a better, more sustainable and more efficient solution. Or simply, a smarter one.

Getting down to work

Questions are never a problem for us; they’re an invitation. Our product developers immerse themselves in the process, consulting with customers and testing prototypes. It can take weeks, months, even years of work. Or in other words, as long as necessary to find an effective solution.

Here are some of the fruits of this process:

• Agealube Battery Powered Hedge Trimmer Spray, specially developed for lighter machines with less power.
• Agealube Eco Heat, an odourless, fossil-free alternative for diesel heating.
• And of course: Ecomaxx, our clean, ethanol-free fuels developed especially for use in motorcycles, dirt bikes, classic cars and boats.

Test, test, test

Because we develop everything with the end user’s needs in mind, it goes without saying that we test them in the application for which they are intended. Sometimes we do this on site with our customers, and sometimes we test them on our own machines. After all, a good idea only becomes a great product once it’s proved its worth… under all circumstances and conditions.

What comes next?

Once the product meets our requirements and the customer is satisfied, it goes into production. We design the right packaging and facilitate clear communications and smooth distribution to ensure that the product is both technically sound and practical to use.

That’s the way we work. The Gelders way.

Our approach is always based on practical experience, focusing on what’s needed. And we’re never afraid to take on the challenge of creating something that doesn’t exist yet. So… if you’re wondering: ‘Does that already exist?’, bring it on! Who knows, this could be the start of our next great product!